Operations Management Essay Example | Topics and Well Written Essays - 2000 words - 3

Operations Management - Essay ExampleThis is mainly due to the ridiculous resilience of Disney during economic difficulties. During the last world recession towards the end of the last decade, Disney reported extraordinary cyberspace for a troupe during such a tough economic time (chase & Tansik, 1983). In 1992 Disney opened up a new destination in Paris. This was after much analysis and lobbying behind the scenes on the fixing of the continental Europe branch. Two choices to be considered for the location were Spain and France (Cox, Blackstone & Schleier, 2003). After much analysis and consultation the Disney concern decided to locate their new park in Paris France. notwithstanding having unsuitable weather for a park such as a Disney, Paris had all the qualities of a promising market (Flynn, et. Al 1990). Paris was centrally placed in the European continent. This position made it easily accessible to umpteen European citizens eager to experience Disney magic. However as it tu rned out the project almost irrigate down to oblivion from its opening and was still performing dismally as late as 2006 (Flynn, et. Al, 1995). Despite various administrative and structural changes in the company Paris Disney park is yet to pick up (Fuchsberg, 1992). This paper is going to look at operation management issues facing Disney, and ways in which by various theoretical explanations the operational problems can be dealt with. The Walt Disney Company founded in 1923 has been credited for its creativity, quality of function and customer oriented service, culminating to high levels of satisfaction in Disneys clientele. It is this good legacy that prompted Disney to open up a new destination in Paris given the interest it evoked among Europeans (Goldrat, 1984 Gupta et al., 2000). Due to this, the company opened its Paris destination in 1992. Reports from different analysts and the media were highly optimistic that the breakthrough by Disney into the European market would be easy and fast. Policy of the existing Disney parks was projected to aid a grant in the venture (Goldratt, 1992 Goldratt, 1994). These factors and the overall goal of Disney of maximizing exposure and growth worldwide were projected to consort Disney through this period. Disney is also a unique family entertainment park since its services are enjoyable for battalion (Goldratt, 1997 Goldratt & Cox 1984). In Disney parks, different areas are themed around various areas which contain different attractions and rides which are not as scary as other rides in other parks making them acceptable to lot of all ages (Goldratt et al 2000 Heizer & Render 2008). The first detrimental operational issue in Disney is the conformity of its radical setup, despite the huge regional difference in all its parks locations (Hackman & Wageman, 1995 Krajewski, 2007). All its parks from Florida to capital of Japan are similar in their basic setup. The setup is basically based on American methods and beh avior which may be alien to international customers. The company had opened a Tokyo Disneyland in 1982 which was a great success. The success was reinforced by huge appetite for American themes in Japan. As it would be seen in Europe, different markets portray different appetites for American inspired themes. Europeans were resentful and critical to the introduction of American culture on their continent (Meredith et al 1989). At the opening of Disney Euro the French government played a very big role. Porter